Keyword-optimized replies with Axle

Updated November 2026

AI keyword replies is an upgrade to how ReviewWheel replies to your reviews. Instead of a friendly generic reply, each one names one of your keywords, so Google hears what you do, not just that customers are happy.

What it does

  • Every reply to a positive review includes exactly one of your keywords: the one closest to what the customer said, worked into the thanks for their job.

  • It's written to read like you — never keyword-stuffed, and never on 3-star reviews and below.

  • Over time, that steady stream of on-topic replies helps you rank for the work you actually do.

It's part of Rank

Keyword replies are part of Rank. Axle, ReviewWheel's AI, writes them. If your plan doesn't include Rank, the AI keyword replies option on the Reviews page is locked. Standard AI replies (without keywords) are available to everyone.

Interested?

Open the AI keyword replies option and choose I'm interested, and we'll reach out about Rank.

Still stuck?

Reach a real person — we typically respond within a few hours.