Replying to reviews tells Google — and every customer reading them — that you run an active business that cares. ReviewWheel handles it for you, hands-off.
Turn it on, and ReviewWheel takes it from there
On the Reviews page, switch on an AI reply mode and ReviewWheel writes your replies automatically — there's no per-reply approval step. You stay in control of the two things that matter: which reviews get a reply, through the star-rating filter, and how they sound, through the tone personas. And if you've already replied to a review yourself, ReviewWheel skips it.
Both your old reviews and your new ones
This covers both. New reviews are handled as they come in. For the unanswered reviews you already have, the backlog catch-up works through them one at a time, a few minutes apart, only during your business hours, so it reads like a real person catching up, not fifty replies appearing overnight. The catch-up needs a reply mode switched on, and it follows your star-rating filter. Choose Start catching up to begin and Stop whenever you like (anything already in motion finishes up).
Timing you don't have to manage
Automatic replies post during your Google business hours, a few minutes apart, like a person working through them. That's handled by ReviewWheel, not a setting you adjust. A reply you approve yourself, like a revised draft, posts right away.
What the reply states mean
In your recent-reviews feed you may see a few labels. Replied means the reply is posted. Pending means Google is still reviewing it before publishing — nothing for you to do. Rejected means Google declined that reply; ReviewWheel writes a fresh version, and it waits for you — choose Use revised draft to send it. Needs reply means there's no public reply yet.
For the details on choosing a mode, tone, and star-rating filter, see AI review replies: on, keyword, or off.