Replying to reviews tells Google, and your customers, that you're active and you care. On the Reviews page, the AI review replies card lets you choose how replies are handled (running more than one location? Pick a location first). These settings are available to account admins and owners.
The three modes
AI replies — ReviewWheel writes your replies for you. AI keyword replies: each reply to a positive review names one of your keywords, the one closest to what the customer said, so you rank for the work you do. This one is part of Rank (see "Keyword-optimized replies with Axle"). Off — reviews wait for your personal reply.
Fine-tune it
With a reply mode on, set Reply to — choose All reviews, 3 stars & up, Positive (4 stars & up), or 5 stars only. Then pick a tone from four named personas: Professional Paul, Friendly Francine, Bubbly Beth, or Simple Sam. Choose one and a preview reply to a sample review shows you the voice.
Prefer variety? Flip on the Mix it up toggle and ReviewWheel rotates the personas across your reviews, so replies read like your whole team rather than one person. Each review keeps its assigned voice. Reply timing is handled for you. Automatic replies post during your Google business hours, a few minutes apart, like a person working through them. A reply you approve yourself posts right away.
Catching up on your backlog
Have older reviews with no reply? With a reply mode on, the Reviews page shows "You have N unreplied reviews" for the reviews matching your filter. Choose Start catching up, and ReviewWheel works through them at a steady, human pace: one reply every few minutes, only during your business hours. That's on purpose: fifty replies appearing overnight doesn't look like a real person, and a natural pace does. You can choose Stop at any time and start again later; anything already in motion finishes up.