When you run more than one location and you’re on All locations, your home screen is Reporting — one place to see how every location is doing. A single-location business sees its Dashboard instead; this view is for businesses with more than one location.
Product lanes
Just under the Reporting title is a switch with three lanes. Each shows a different part of your marketing:
Reviews — the default. What your review engine is producing.
Local SEO — where you show up in local search.
Ads — what your paid channels cost and what they return.
Choose a lane to change what the page shows.
The Reviews lane
This is the lane that’s live for every account. It shows your Reviews collected as a running total across your locations, so you can watch your reputation build; your Response rate next to a typical benchmark; and Requests sent and Jobs completed for the period you’ve chosen.
The Local SEO lane
Local SEO is powered by Axle, ReviewWheel’s search add-on. If a location has Axle, this lane shows its geo-grid map rank (lower is better) and how many grid points land in the top 3. If you don’t have Axle yet, you’ll see an invitation to Explore Axle instead of a made-up number. Once a location’s Google Business Profile is connected, this lane also shows Demand from Google — calls, website clicks, and impressions.
The Ads lane
The Ads lane is where paid-advertising results — spend, leads, and cost per lead — will appear once you connect a paid channel such as Google Ads. The ads product itself is still being built, so until you connect a channel this lane simply shows you how to connect one. Nothing here is a real number until a channel is connected.
Changing the date range and focusing one location
Use the date dropdown in the top right to change the window — Trailing (Last 7, 30, 90, or 365 days) or To date (Week, Month, Quarter, or Year to date). Use the location dropdown next to it to focus the report on a single location instead of the whole company.
A quiet start is normal
A brand-new account shows dashes and zeros. That’s expected — each number grows as your locations send requests and collect reviews.