The Local SEO page, under Rank in the sidebar, shows how you show up on Google and the work done on your Google profile. It answers three questions in order: are you winning, where do you show up, and what is behind the numbers.
Rank starts on its own
Rank builds your keywords from the services on your Google listing and your city, then runs your first map scan. If it needs your city or services, the page asks you.
Set your service area: place your pin and pick 5, 10 or 15 miles. Rank's weekly map checks a 9 by 9 grid across that area.
Are you winning?
A score ring shows where you stand and how it changed. Tiles count Calls, Website clicks and Profile views from Google, each against an earlier window. Use Range to pick from 1 week to 12 months, or since you started.
Where do you show up?
Each keyword gets a row with your first map beside your latest one, your map rank, and how often AI engines name you. Map keywords read like "plumber near me". Each keyword also shows how many people search it each month in your town and how hard it is to reach Google's top 10.
Tap a row to compare the two maps with a drag line. You also see Who else shows up: the businesses that hold the top 3 map spots most often, and the ones each AI engine names. A grey NA point means Google shows no results there for that keyword, and it doesn't count against you.
Admins can add a keyword, switch one off, or remove it.
Nerd mode
Turn on Nerd mode for direction requests, views in Search and Maps, AI answers by engine and week, every scan, and the search terms Google reports each month.
Your business facts
This card lists your business facts, like your services and service area, and where each one came from: Google, you, or your company profile. Rank also reads your website. When it says something different, you pick which one to keep.
Your Google profile
Below the Rank screen, three tabs cover your Google profile: Results, Optimize and Activity. Activity lists the work Axle, ReviewWheel's AI, did for you. After you approve once, weekly Google posts and profile fixes go out on their own. If the location isn't connected to Google, the page asks you to connect it.
No Rank yet?
If you have Reputation but not Rank, the page shows a preview with your real map for three of your services. You can see it free for 7 days, or choose Add Rank.
If you have more than one location
Rank works one Google profile at a time. On All locations, the page lists your locations and which ones have Rank. Pick a location to see its own maps and work.