Reading your dashboard: Found, Chosen, Booked

Updated November 2026

With one location in view, your Dashboard tells one story in three cards: Found, Chosen and Booked. Below them, the Chosen section breaks down your reviews, then come your Google profile results and your job photos.

Pick your time window

Use the date buttons at the top right: 7D, 30D, 3M or 6M, or week, month or year to date. The dashboard opens on the window you used last.

Found

Found is your average local map rank across your service area, how many map points are in the top 3, and how it changed since the last scan. It comes from Rank. Without Rank, the card offers a free audit. If Axle needs access to your Google profile, the card says so with a Grant access link.

Chosen

Chosen is your reputation: your star rating, your total Google reviews, and how many are new in your window.

The Chosen · Your Reputation section below shows your Click-Through Rate, the share of customers you asked who opened your review link. A chart compares requests sent with links clicked, and Google Review Growth shows your new reviews. Recent Reviews sits on the right. Choose View All to open the Reviews page.

Booked

Booked is jobs booked from Local Service Ads. It's marked Coming soon and shows no number until it's live.

Below the cards

Your Google profile results show how people found and contacted you on Google. If the location isn't connected to Google, you'll see a Connect Google button. If your plan puts job photos on your Google profile, the Job photos card shows where your photos come from. See "Text in job photos from your techs".

Fresh accounts look quiet

A new account shows empty cards, each with a line about what fills it in. That's normal. Add customers to grow Chosen, and every new review helps you move up the map.

More than one location?

This dashboard is for one location. On All locations, your home screen is Reporting instead. See "The all-locations view: Reporting and product lanes".

Still stuck?

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